NeuroFlix · Capability
Dynamic Ad Insertion
Every ad slot filled with the right ad for the right viewer, spliced seamlessly across both linear and streaming inventory.
Overview
What Dynamic Ad Insertion does
Dynamic Ad Insertion stitches ads into the stream server-side, so there's no visible seam, no player-side plugin dependency, and no gap when a viewer switches devices mid-session. Ad decisions are made per viewer, per slot, drawing on subscriber segments and viewing context rather than serving the same spot to everyone watching a given channel or title.
Because linear and streaming inventory sit in one system, sales and yield teams stop managing two separate ad businesses. A single campaign can run across broadcast simulcast and on-demand placements, fill rates and targeting accuracy are measured the same way everywhere, and unsold linear inventory can be redirected to streaming automatically when it's underperforming.
Server-side
Insertion, zero playback gaps
1 system
Unifying linear and streaming inventory
Per-viewer
Targeting on every ad slot
Inside the Module
One workspace, every screen your teams need
Ad Decisioning Console
A live view of every ad slot as it's filled, showing which creative was served, which targeting rule fired, and the fill rate across channels and streams in real time, with the ability to adjust targeting rules without waiting for the next campaign cycle.
Under the Hood
Built on capable foundations
Audience Targeting
Ad decisions are made per viewer and per slot, not per channel.
Unified Inventory
Linear and streaming ad inventory are managed and sold as one pool.
Real-Time Decisioning
Every slot is filled server-side at the moment it's needed, with no visible splice.
Yield Optimization
Underperforming inventory is redirected automatically to maximize fill and value.
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See Dynamic Ad Insertion on your floor.
Book a working session and we'll show Dynamic Ad Insertion running against your NeuroFlix environment.
Response within one business day · NDA on request